feat(analytics): add Umami event tracking utilities

- Add comprehensive analytics.ts with type-safe event tracking
- Include app-specific event helpers (Auth, Landing, Chat, Picture, Todo, Calendar, Clock, Contacts, ManaDeck, Subscription, App events)
- Export from shared-utils package
- Add complete documentation in docs/ANALYTICS.md

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
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# Analytics & Event Tracking
ManaCore verwendet Umami für Web Analytics. Alle Events werden zu `stats.mana.how` gesendet.
## Umami Dashboard
- **URL**: https://stats.mana.how
- **Public Stats**: Alle Websites haben Public Sharing aktiviert
## Website IDs
### Landing Pages
| App | Website ID | Public URL |
|-----|-----------|------------|
| Chat | `a264b165-80d2-47ab-91f4-2efc01de0b66` | stats.mana.how/share/chatlanding |
| ManaCore | `cef3798d-85ae-47df-a44a-e9bee09dbcf9` | stats.mana.how/share/manacorelanding |
| ManaDeck | `2ac83d50-107f-4d4e-ac23-5540946e96e3` | stats.mana.how/share/manadecklanding |
| Calendar | `84862d98-727e-4e25-8645-639241dd1544` | stats.mana.how/share/calendarlanding |
| Clock | `0332b471-a022-46af-a726-0f45932bfd58` | stats.mana.how/share/clocklanding |
| Picture | `d3ac98e6-0d1a-47a3-a218-2a81fff596bd` | stats.mana.how/share/picturelanding |
### Web Apps
| App | Website ID | Public URL |
|-----|-----------|------------|
| Chat | `5cf9d569-3266-4a57-80dd-3a652dc32786` | stats.mana.how/share/chatwebapp |
| ManaCore | `4a14016d-394a-44e0-8ecc-67271f63ffb0` | stats.mana.how/share/manacorewebapp |
| Todo | `ac021d98-778e-46cf-b6b2-2f650ea78f07` | stats.mana.how/share/todowebapp |
| Calendar | `884fc0a8-3b67-43bd-903b-2be531c66792` | stats.mana.how/share/calendarwebapp |
| Clock | `1e7b5006-87a5-4547-8a3d-ab30eac15dd4` | stats.mana.how/share/clockwebapp |
| Contacts | `ab89a839-be15-4949-99b4-e72492cee4ff` | stats.mana.how/share/contactswebapp |
| Picture | `bc552bd2-667d-44b4-a717-0dce6a8db98f` | stats.mana.how/share/picturewebapp |
| ManaDeck | `314fc57a-c63d-4008-b19e-5e272c0329d6` | stats.mana.how/share/manadeckwebapp |
| Planta | `876f30bd-43e3-405a-9697-6157db67ca6b` | stats.mana.how/share/plantawebapp |
---
## Custom Event Tracking
### Installation
Die Analytics-Utilities sind in `@manacore/shared-utils` verfügbar:
```typescript
import {
trackEvent,
trackClick,
AuthEvents,
LandingEvents,
ChatEvents,
// ...
} from '@manacore/shared-utils/analytics';
```
### Basis-Funktionen
#### `trackEvent(eventName, data?)`
Trackt ein benutzerdefiniertes Event.
```typescript
trackEvent('custom_action', { key: 'value' });
```
#### `trackClick(elementId, label?)`
Trackt Button- oder Link-Klicks.
```typescript
trackClick('cta_hero', 'Get Started');
// Trackt: { event: 'click', element: 'cta_hero', label: 'Get Started' }
```
#### `trackView(section)`
Trackt Section/Page Views.
```typescript
trackView('pricing_section');
// Trackt: { event: 'view', section: 'pricing_section' }
```
#### `trackFormSubmit(formId, success)`
Trackt Formular-Submissions.
```typescript
trackFormSubmit('contact_form', true);
// Trackt: { event: 'form_submit', form: 'contact_form', success: true }
```
#### `trackSearch(query, resultsCount)`
Trackt Suchanfragen (nur Länge für Privacy).
```typescript
trackSearch('react hooks', 42);
// Trackt: { event: 'search', query_length: 11, results: 42 }
```
#### `trackError(errorType, message?)`
Trackt Fehler (Message wird auf 100 Zeichen gekürzt).
```typescript
trackError('api_error', 'Failed to fetch data');
```
---
## App-Spezifische Event Helpers
### AuthEvents
```typescript
import { AuthEvents } from '@manacore/shared-utils/analytics';
AuthEvents.login('email'); // login { method: 'email' }
AuthEvents.login('google'); // login { method: 'google' }
AuthEvents.logout(); // logout
AuthEvents.signup('email'); // signup { method: 'email' }
AuthEvents.signupCompleted(); // signup_completed
AuthEvents.passwordReset(); // password_reset
```
### LandingEvents
```typescript
import { LandingEvents } from '@manacore/shared-utils/analytics';
LandingEvents.ctaClick('hero'); // cta_click { location: 'hero' }
LandingEvents.ctaClick('pricing'); // cta_click { location: 'pricing' }
LandingEvents.pricingViewed(); // pricing_viewed
LandingEvents.pricingPlanSelected('pro'); // pricing_plan_selected { plan: 'pro' }
LandingEvents.demoStarted(); // demo_started
LandingEvents.featureExplored('ai-chat'); // feature_explored { feature: 'ai-chat' }
LandingEvents.faqOpened('How does it work?'); // faq_opened { question: 'How does...' }
LandingEvents.contactFormSubmitted(); // contact_form_submitted
LandingEvents.newsletterSubscribed(); // newsletter_subscribed
```
### ChatEvents
```typescript
import { ChatEvents } from '@manacore/shared-utils/analytics';
ChatEvents.conversationCreated(); // conversation_created
ChatEvents.messageSent('gpt-4'); // message_sent { model: 'gpt-4' }
ChatEvents.modelChanged('claude-3'); // model_changed { model: 'claude-3' }
ChatEvents.conversationDeleted(); // conversation_deleted
ChatEvents.conversationShared(); // conversation_shared
```
### PictureEvents
```typescript
import { PictureEvents } from '@manacore/shared-utils/analytics';
PictureEvents.imageGenerated('flux', 'realistic'); // image_generated { model: 'flux', style: 'realistic' }
PictureEvents.imageDownloaded(); // image_downloaded
PictureEvents.imageFavorited(); // image_favorited
PictureEvents.imageShared(); // image_shared
PictureEvents.modelSelected('sdxl'); // model_selected { model: 'sdxl' }
PictureEvents.styleSelected('anime'); // style_selected { style: 'anime' }
PictureEvents.generationFailed('timeout'); // generation_failed { reason: 'timeout' }
```
### TodoEvents
```typescript
import { TodoEvents } from '@manacore/shared-utils/analytics';
TodoEvents.taskCreated(true); // task_created { has_deadline: true }
TodoEvents.taskCompleted(); // task_completed
TodoEvents.taskDeleted(); // task_deleted
TodoEvents.projectCreated(); // project_created
TodoEvents.labelCreated(); // label_created
TodoEvents.viewChanged('today'); // view_changed { view: 'today' }
```
### CalendarEvents
```typescript
import { CalendarEvents } from '@manacore/shared-utils/analytics';
CalendarEvents.eventCreated(true); // event_created { recurring: true }
CalendarEvents.eventUpdated(); // event_updated
CalendarEvents.eventDeleted(); // event_deleted
CalendarEvents.calendarCreated(); // calendar_created
CalendarEvents.calendarShared(); // calendar_shared
CalendarEvents.viewChanged('week'); // view_changed { view: 'week' }
CalendarEvents.reminderSet(30); // reminder_set { minutes: 30 }
```
### ClockEvents
```typescript
import { ClockEvents } from '@manacore/shared-utils/analytics';
ClockEvents.timerStarted('pomodoro'); // timer_started { type: 'pomodoro' }
ClockEvents.timerCompleted('pomodoro', 1500); // timer_completed { type: 'pomodoro', duration_seconds: 1500 }
ClockEvents.timerCanceled(); // timer_canceled
ClockEvents.focusSessionStarted(); // focus_session_started
ClockEvents.focusSessionCompleted(45); // focus_session_completed { duration_minutes: 45 }
```
### ContactsEvents
```typescript
import { ContactsEvents } from '@manacore/shared-utils/analytics';
ContactsEvents.contactCreated(); // contact_created
ContactsEvents.contactUpdated(); // contact_updated
ContactsEvents.contactDeleted(); // contact_deleted
ContactsEvents.contactImported('google'); // contact_imported { source: 'google' }
ContactsEvents.contactExported('vcard'); // contact_exported { format: 'vcard' }
ContactsEvents.tagCreated(); // tag_created
ContactsEvents.searchPerformed(); // search_performed
```
### ManaDeckEvents
```typescript
import { ManaDeckEvents } from '@manacore/shared-utils/analytics';
ManaDeckEvents.deckCreated(); // deck_created
ManaDeckEvents.deckStudied(25); // deck_studied { cards: 25 }
ManaDeckEvents.cardCreated(); // card_created
ManaDeckEvents.cardReviewed(4); // card_reviewed { rating: 4 }
ManaDeckEvents.aiCardsGenerated(10); // ai_cards_generated { count: 10 }
```
### SubscriptionEvents
```typescript
import { SubscriptionEvents } from '@manacore/shared-utils/analytics';
SubscriptionEvents.pricingViewed(); // pricing_viewed
SubscriptionEvents.planSelected('pro'); // plan_selected { plan: 'pro' }
SubscriptionEvents.checkoutStarted('pro'); // checkout_started { plan: 'pro' }
SubscriptionEvents.checkoutCompleted('pro'); // checkout_completed { plan: 'pro' }
SubscriptionEvents.checkoutAbandoned('pro'); // checkout_abandoned { plan: 'pro' }
SubscriptionEvents.subscriptionCanceled('pro'); // subscription_canceled { plan: 'pro' }
SubscriptionEvents.trialStarted(); // trial_started
SubscriptionEvents.trialEnded(true); // trial_ended { converted: true }
```
### AppEvents
```typescript
import { AppEvents } from '@manacore/shared-utils/analytics';
AppEvents.appOpened('chat'); // app_opened { app: 'chat' }
AppEvents.themeChanged('dark'); // theme_changed { theme: 'dark' }
AppEvents.languageChanged('de'); // language_changed { language: 'de' }
AppEvents.feedbackSubmitted('bug'); // feedback_submitted { type: 'bug' }
AppEvents.helpOpened(); // help_opened
AppEvents.settingsOpened(); // settings_opened
AppEvents.shareClicked('twitter'); // share_clicked { platform: 'twitter' }
```
---
## Integration Guide
### Svelte/SvelteKit
```svelte
<script lang="ts">
import { LandingEvents } from '@manacore/shared-utils/analytics';
function handleCtaClick() {
LandingEvents.ctaClick('hero');
// Navigate to app...
}
</script>
<button onclick={handleCtaClick}>
Get Started
</button>
```
### Astro Landing Pages
```astro
---
// Layout.astro - Script tag is already in <head>
---
<script>
import { LandingEvents } from '@manacore/shared-utils/analytics';
document.querySelectorAll('[data-cta]').forEach(btn => {
btn.addEventListener('click', () => {
const location = btn.getAttribute('data-cta');
LandingEvents.ctaClick(location);
});
});
</script>
```
### Development Mode
Im Development-Modus (`import.meta.env?.DEV`) werden Events in die Console geloggt:
```
[Analytics] cta_click { location: 'hero' }
```
---
## Event Naming Conventions
1. **snake_case** für Event-Namen: `task_created`, nicht `taskCreated`
2. **Kurze, beschreibende Namen**: `signup_completed`, nicht `user_has_completed_signup_process`
3. **Konsistente Suffixe**:
- `_created`, `_updated`, `_deleted` für CRUD
- `_started`, `_completed`, `_canceled` für Prozesse
- `_clicked`, `_viewed` für UI-Interaktionen
## Privacy
- Keine persönlichen Daten in Events (keine E-Mails, Namen, etc.)
- Suchanfragen: Nur Länge wird getracked, nicht der Inhalt
- Error Messages: Auf 100 Zeichen gekürzt
- GDPR-konform: Umami ist privacy-focused und setzt keine Cookies
## Umami Server
- **Host**: Mac Mini (mana-server)
- **Container**: `umami`
- **Datenbank**: PostgreSQL (shared mit anderen Services)
- **Port**: 3200 (intern), via Caddy erreichbar unter stats.mana.how