diff --git a/apps/mana/apps/web/src/lib/app-registry/help-content.ts b/apps/mana/apps/web/src/lib/app-registry/help-content.ts
index 82693ff8d..fc6e4b0c6 100644
--- a/apps/mana/apps/web/src/lib/app-registry/help-content.ts
+++ b/apps/mana/apps/web/src/lib/app-registry/help-content.ts
@@ -612,6 +612,28 @@ export const MODULE_HELP: Record<string, ModuleHelp> = {
 			'Lege deinen Heimatort als Standard fest',
 		],
 	},
+	writing: {
+		description:
+			'KI-Ghostwriter für intentional produzierten Prosa-Text. Brief Thema, Stil und Quellen — ein fertiger Entwurf entsteht, den du iterativ verfeinerst.',
+		features: [
+			'12 Textarten: Blog, Essay, E-Mail, Social, Story, Brief, Rede, Bewerbung, Pressetext, Bio, …',
+			'9 eingebaute Schreibstile (Akademisch, Casual Blog, LinkedIn, Hemingway, Memoir, …) plus eigene Stile',
+			'Quellen verknüpfen aus 7 Modulen: Artikel, Notiz, Library, Kontext, Ziel, Bild, URL',
+			'Selection-Verfeinerung: Markiere Text → Kürzen / Erweitern / Ton ändern / Umschreiben / Übersetzen',
+			'Versionierung mit "Als Checkpoint speichern" + Wiederherstellen',
+			'Visibility: privat / Space / Unlisted-Link / öffentlich',
+			'Export: Markdown, PDF, "Als Artikel speichern"',
+			'Persona-Linkage: Agents pinnen einen Default-Stil',
+			'Token-Cost pro Generation in der Versionshistorie',
+		],
+		tips: [
+			'⌘G generiert · ⌘⇧S speichert Checkpoint · ⌘Z macht letzte Verfeinerung rückgängig',
+			'Klicke ✨ neben dem Titel-Feld — die KI schlägt einen Titel aus deinem Briefing vor',
+			'In der BriefingForm: "Quellen" → 7 Buttons. Nutze "Kontext" um den Space-Kontext-Doc anzuhängen.',
+			'Drafts sind ziehbar — auf andere Module droppen, sobald deren Drop-Targets ausgebaut sind',
+			'Eigene Stile unter "🎨 Stile" anlegen — die Beschreibung wird wörtlich an die KI übergeben',
+		],
+	},
 	library: {
 		description:
 			'Medien-Log — Bücher, Filme, Serien und Comics tracken. Status, Fortschritt, Bewertung.',
diff --git a/apps/mana/apps/web/src/lib/modules/writing/views/ListView.svelte b/apps/mana/apps/web/src/lib/modules/writing/views/ListView.svelte
index d605054b6..7b7dcfc82 100644
--- a/apps/mana/apps/web/src/lib/modules/writing/views/ListView.svelte
+++ b/apps/mana/apps/web/src/lib/modules/writing/views/ListView.svelte
@@ -1,6 +1,10 @@
 <!--
   Writing — ListView.
-  Grid of drafts with KindTabs + status chips + search + "+ Neu" inline-create.
+
+  Two states:
+  - Has drafts → search + KindTabs + status filter + grid (the "I'm working" view)
+  - Empty → hero pitch + 6 quick-start kind tiles (the "What is this?" view)
+
   Clicking a card routes to /writing/draft/[id]. The draft preview shows the
   first ~160 chars of the current version so the card isn't empty for an
   unstarted draft.
@@ -23,8 +27,17 @@
 	import { useLiveQueryWithDefault } from '@mana/local-store/svelte';
 	import { decryptRecords } from '$lib/data/crypto';
 	import { toDraftVersion } from '../queries';
+	import { KIND_LABELS } from '../constants';
 	import type { Draft, DraftVersion, DraftKind, DraftStatus, LocalDraftVersion } from '../types';
 
+	/**
+	 * Quick-start kinds for the empty-state hero. The plan covers 12
+	 * kinds total but six fit nicely in a 2x3 / 3x2 grid and these are
+	 * the ones a first-time user is most likely to recognise. The full
+	 * 12-kind picker is one click away inside the BriefingForm.
+	 */
+	const QUICK_START_KINDS: DraftKind[] = ['blog', 'essay', 'email', 'social', 'letter', 'speech'];
+
 	const drafts$ = useAllDrafts();
 	const drafts = $derived(drafts$.value);
 
@@ -88,6 +101,18 @@
 		openDraft(d);
 	}
 
+	/**
+	 * Quick-start tile click — opens the BriefingForm with the picked
+	 * kind pre-selected. Sets `activeKind` so `presetKind()` returns it
+	 * to BriefingForm via initialKind.
+	 */
+	function startWithKind(kind: DraftKind) {
+		activeKind = kind;
+		showCreate = true;
+	}
+
+	const isEmpty = $derived(drafts$.value.length === 0 && !drafts$.loading);
+
 	// Workbench "Neuer Draft" context-menu action. Uses the shared
 	// mana:quick-action event channel that the app-registry dispatches
 	// from the card's kebab menu. Also fires when the user picks the
@@ -105,37 +130,53 @@
 </script>
 
 <div class="writing-shell">
-	<div class="controls">
-		<div class="search-row">
+	<!--
+	  Top action bar is always visible — even in the empty state — so the
+	  primary CTA stays in the same place. In empty mode the search +
+	  filter rows are suppressed because filtering nothing is noise; the
+	  Stile-Link drops to a small ghost button beside the CTA.
+	-->
+	<div class="action-bar" class:compact={isEmpty}>
+		{#if !isEmpty}
 			<input
 				type="search"
 				class="search"
 				bind:value={searchQuery}
 				placeholder="Nach Titel oder Thema suchen…"
 			/>
-			<a href="/writing/styles" class="styles-link" title="Stile verwalten">🎨 Stile</a>
-			<button
-				type="button"
-				class="create-btn"
-				class:active={showCreate}
-				onclick={() => (showCreate = !showCreate)}
-				aria-expanded={showCreate}
-			>
-				{showCreate ? '× Schließen' : '+ Neuer Draft'}
-			</button>
-		</div>
-
-		<KindTabs active={activeKind} {counts} onselect={(k) => (activeKind = k)} />
-
-		<div class="filter-row">
-			<StatusFilter active={activeStatus} onselect={(s) => (activeStatus = s)} />
-			<label class="fav-toggle">
-				<input type="checkbox" bind:checked={showFavoritesOnly} />
-				<span>Nur Favoriten</span>
-			</label>
-		</div>
+		{/if}
+		<a
+			href="/writing/styles"
+			class="styles-link"
+			title="Stile verwalten"
+			aria-label="Stile verwalten"
+		>
+			🎨
+		</a>
+		<button
+			type="button"
+			class="create-btn"
+			class:active={showCreate}
+			onclick={() => (showCreate = !showCreate)}
+			aria-expanded={showCreate}
+		>
+			{showCreate ? '× Schließen' : '+ Neuer Draft'}
+		</button>
 	</div>
 
+	{#if !isEmpty}
+		<div class="filter-stack">
+			<KindTabs active={activeKind} {counts} onselect={(k) => (activeKind = k)} />
+			<div class="filter-row">
+				<StatusFilter active={activeStatus} onselect={(s) => (activeStatus = s)} />
+				<label class="fav-toggle">
+					<input type="checkbox" bind:checked={showFavoritesOnly} />
+					<span>Nur Favoriten</span>
+				</label>
+			</div>
+		</div>
+	{/if}
+
 	{#if showCreate}
 		<div class="inline-create">
 			<BriefingForm
@@ -149,17 +190,39 @@
 
 	{#if drafts$.loading}
 		<p class="muted center">Lädt…</p>
+	{:else if isEmpty && !showCreate}
+		<!-- Hero empty-state: the "What is this?" view. -->
+		<section class="hero">
+			<div class="hero-icon" aria-hidden="true">📝</div>
+			<h2>Dein KI-Ghostwriter</h2>
+			<p class="hero-pitch">
+				Brief Thema, Stil und Quellen — ein fertiger Entwurf entsteht. Verfeinere ihn absatzweise
+				mit ⌘G zum Generieren, Markieren + Selection-Tools, oder direkt im Editor.
+			</p>
+			<p class="hero-meta">
+				✨ 12 Textarten · 9 Stile · 7 Quellen-Typen · End-to-End-verschlüsselt
+			</p>
+
+			<div class="quick-start">
+				<p class="quick-start-label">Schnellstart:</p>
+				<div class="quick-grid">
+					{#each QUICK_START_KINDS as kind (kind)}
+						<button
+							type="button"
+							class="quick-tile"
+							onclick={() => startWithKind(kind)}
+							title={`Neuer ${KIND_LABELS[kind].de}-Entwurf`}
+						>
+							<span class="quick-emoji" aria-hidden="true">{KIND_LABELS[kind].emoji}</span>
+							<span class="quick-label">{KIND_LABELS[kind].de}</span>
+						</button>
+					{/each}
+				</div>
+			</div>
+		</section>
 	{:else if filtered.length === 0}
 		<div class="empty">
-			{#if drafts.length === 0}
-				<h2>Noch keine Drafts</h2>
-				<p>
-					Klick auf <strong>+ Neuer Draft</strong>, brief dem Ghostwriter Thema, Stil und Länge — M3
-					ergänzt die Generate-Funktion. Bis dahin kannst du Drafts manuell erstellen und editieren.
-				</p>
-			{:else}
-				<p class="muted">Keine Drafts passen zum aktuellen Filter.</p>
-			{/if}
+			<p class="muted">Keine Drafts passen zum aktuellen Filter.</p>
 		</div>
 	{:else}
 		<div class="grid">
@@ -188,25 +251,31 @@
 		text-align: center;
 		margin-top: 2rem;
 	}
-	.controls {
+	.action-bar {
+		display: flex;
+		align-items: center;
+		gap: 0.5rem;
+		margin-bottom: 0.75rem;
+	}
+	.action-bar.compact {
+		justify-content: flex-end;
+		margin-bottom: 0.25rem;
+	}
+	.filter-stack {
 		display: flex;
 		flex-direction: column;
 		gap: 0.75rem;
 		margin-bottom: 1.5rem;
 	}
-	.search-row {
-		display: flex;
-		align-items: center;
-		gap: 0.75rem;
-	}
 	.styles-link {
-		padding: 0.45rem 0.75rem;
-		border-radius: 0.55rem;
-		border: 1px solid var(--color-border, rgba(0, 0, 0, 0.1));
+		padding: 0.4rem 0.55rem;
+		border-radius: 0.5rem;
+		border: 1px solid var(--color-border, rgba(0, 0, 0, 0.08));
 		background: transparent;
-		color: inherit;
+		color: var(--color-text-muted, rgba(0, 0, 0, 0.55));
 		text-decoration: none;
-		font-size: 0.85rem;
+		font-size: 0.95rem;
+		line-height: 1;
 		white-space: nowrap;
 		flex-shrink: 0;
 	}
@@ -272,17 +341,100 @@
 	}
 	.empty {
 		max-width: 540px;
-		margin: 3rem auto;
+		margin: 2rem auto;
 		text-align: center;
 	}
-	.empty h2 {
-		margin: 0 0 0.5rem;
-		font-size: 1.2rem;
-	}
 	.empty p {
 		color: var(--color-text-muted, rgba(0, 0, 0, 0.55));
 		line-height: 1.5;
 	}
+
+	.hero {
+		max-width: 600px;
+		margin: 1.5rem auto;
+		padding: 1.5rem 1rem;
+		text-align: center;
+	}
+	.hero-icon {
+		font-size: 2.4rem;
+		line-height: 1;
+		margin-bottom: 0.75rem;
+	}
+	.hero h2 {
+		margin: 0 0 0.5rem;
+		font-size: 1.4rem;
+		font-weight: 600;
+	}
+	.hero-pitch {
+		color: var(--color-text-muted, rgba(0, 0, 0, 0.55));
+		line-height: 1.55;
+		margin: 0 auto 1rem;
+		max-width: 480px;
+		font-size: 0.95rem;
+	}
+	.hero-meta {
+		font-size: 0.75rem;
+		color: var(--color-text-muted, rgba(0, 0, 0, 0.45));
+		margin: 0 0 1.75rem;
+	}
+
+	.quick-start {
+		margin-top: 1rem;
+	}
+	.quick-start-label {
+		font-size: 0.75rem;
+		text-transform: uppercase;
+		letter-spacing: 0.05em;
+		color: var(--color-text-muted, rgba(0, 0, 0, 0.55));
+		margin: 0 0 0.6rem;
+		font-weight: 500;
+	}
+	.quick-grid {
+		display: grid;
+		grid-template-columns: repeat(3, 1fr);
+		gap: 0.55rem;
+	}
+	.quick-tile {
+		display: flex;
+		flex-direction: column;
+		align-items: center;
+		justify-content: center;
+		gap: 0.3rem;
+		padding: 0.85rem 0.5rem;
+		border-radius: 0.65rem;
+		border: 1px solid var(--color-border, rgba(0, 0, 0, 0.08));
+		background: var(--color-surface, rgba(255, 255, 255, 0.04));
+		cursor: pointer;
+		font: inherit;
+		color: inherit;
+		transition:
+			border-color 0.15s ease,
+			background 0.15s ease,
+			transform 0.1s ease;
+	}
+	.quick-tile:hover {
+		border-color: #0ea5e9;
+		background: color-mix(in srgb, #0ea5e9 6%, transparent);
+		color: #0ea5e9;
+	}
+	.quick-tile:active {
+		transform: scale(0.98);
+	}
+	.quick-emoji {
+		font-size: 1.35rem;
+		line-height: 1;
+	}
+	.quick-label {
+		font-size: 0.8rem;
+		font-weight: 500;
+	}
+
+	@media (max-width: 480px) {
+		.quick-grid {
+			grid-template-columns: repeat(2, 1fr);
+		}
+	}
+
 	.grid {
 		display: grid;
 		grid-template-columns: repeat(auto-fill, minmax(280px, 1fr));